https://makekapotnyagreatagain.ru is the site of Dilyara Minrakhmanova, the "Queen of Kapotnya," who lives in the neighborhood, makes an identity for it, merch, draws anime comics, creates tours of Kapotnya ecotrails, and is popular on Vkontakte. But nobody has even seen her and there is a rumor that her image is build by PR-department of area-forming oil refinery fabric.